Oprah is appealing because her narratives disguise the role of political, economic and social structures in “peoples lives”. They construct the American nightmare seem attainable
In Oprah Winfrey lore, one particular narrative is recurred over and over. When Oprah was 17, she won the Miss Fire Prevention Contest in Nashville, Tennessee. Until that year every winner had had a mane of red hair, but Oprah would prove to be a game changer.
The contest was the first of many success for Oprah. She has won numerous Emmys, has been nominated for an Oscar, and is available on lists like Time’s 100 Most Influential People. In 2013, she was awarded the Presidential Medal of Freedom. She founded the Oprah Book Club, which is often credited with resurrecting Americans’ interest in reading. Her magnanimity and philanthropic spirit are legendary.
Oprah has legions of obsessive, devoted devotees who write her letters and follow her into public restrooms. Oprah basks in their adoration:” I know people truly, actually, actually enjoy me, love me .” And she enjoys them right back. It’s part of her” higher calling “. She believes that she was put on this ground to lift people up, to help them” live the most appropriate life “. She encourages people to love themselves, believe in themselves, and follow their nightmares.
Oprah is one of a new group of elite storytellers who present practical solutions to society’s problems that can be found within the logic of existing profit-driven arrangements of production and consumption. They promote market-based solutions to the problems of corporate power, technology, gender divides, environmental degradation, estrangement and inequality.
Oprah’s popularity stems in part from her message of empathy, subsistence, and adoration in an increasingly stressful, alienating culture. Three decades of corporations restructuring their operations by eliminating occupations( through attrition, technology, and outsourcing) and razing both organized labor and the welfare government have left workers in an extremely precarious situation.
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